stan phelps headshotStan is a best-selling author, keynote speaker and experienced architect. He is the founder of 9 INCH, a consultancy that inspires leaders to think differently about their most important stakeholders. Working with brands wins the hearts of employees and customers through a groundbreaking concept called The Goldfish Rule.
Stan has over 20 years of global marketing experience. He founded 9 INCH in 2009 on the belief that “differentiation via added value” can be a game changing strategy. For far too long, brands have fixated on the eyes and ears of the prospect. Not enough has been focused on creating experiences that drive referrals. Stan believes that great experience is about being so remarkable that people can’t help but talk about you. He is author of Purple Goldfish / Green Goldfish, a contributor to CustomerThink, MENG Blend, Switch & Shift and was recently recognized by SAP as one of the Top 60 Influencers for Customer Experience.