14_04_26 newellGraeme shows companies how to build fanatical customer loyalty through emotional marketing research. He is an emotional branding speaker and president of 602 Communications. He turns mere customers into passionate groupies.
Graeme is known as the “Example King” for his use of numerous TV commercials in his high-impact presentations and trainings. Drawing from thousands of best-in-class TV spots, he demonstrates the powerful effect of emotional branding, and shows clients how to use these dynamic techniques to evoke deep-seated connections within their customers.