SocialTriggerCTA

Spooklicious Call-To-Action Examples For Converting Visitors

Only one more day until I get to make my FAVORITE cookie – Oreo truffle eyeballs – and watch a spooky movie on Netflix (I’m taking suggestions, anyone?).

I would write a post devoted to the virtue of the Oreo Ball, but it’s Microinteraction of the Month, so I wanted to feature some impressive and spooky tactics I’ve seen recently for converting visitors (including myself – they work).

For those who need a refresher, we consider microinteractions the smallest of moments that can have the greatest impact – negative and positive – on your customer’s experience. Considering creative and compelling ways to communicate with your customers can lead to huge emotional dividends.

By playing on people’s fears, these call to actions (CTA) act as a subtle reminder you might not know exactly what you’re doing. After all, why do you visit a website? Usually, it falls in two common categories: to research/purchase and to learn something in order to improve yourself or your business.

I applaud not only the crafty tactic but the boldness, urgency and the daring language – all in just a few words!

Here’s how daring language will help you:

1) Stop your visitors in their tracks.

The interwebz is a sea of same old CTAs. How many times have you seen the exact phrase:

“Sign up for exclusive tips!”

That’s it? 

Let them know exactly what you’ll help them with and what they’re putting themselves into if they DON’T listen to you.

2) Show confidence in the knowledge you have to offer.

It makes you more trustworthy but be sure to mention you’ll show the “how” versus the “what” because the latter doesn’t imply any actionable results.

3) Connect through empathy.

Your visitors have a reason for being on your website so get into their hearts and minds. Address their concerns, fears and struggles through the power of words. You’re not being the bad kind of scary. You simply understand what they’re afraid about because you’ve been there before, learned how to improve the situation and you’re ready to pass along the gift of knowledge.

Now, check these spookalicious examples for converting visitors!

1) Social Triggers

Very few people understand building email lists better than Derek Halpern…and he knows it.

SocialTriggerCTA

2) The Daily Muse

Wing it, or ace it? Seems like a clear winner. Sign me right up!

TheMuse_CTA

3) The Middle Finger Project

“Eh!?” Who said that? Oh no sir, let me get to the bottom of this. Here you go!

SignUpTMFJ

 4) Bounce Exchange

But I…I…oh, how dare me for not wanting to reduce bounce rates. I pick yes!

BounceExchangePopUp

(I found this one through Search Engine Journal’s Not for the Faint-Hearted: 11 Daring Ideas for Conversion

With some word craftiness, you can create impact and spook people AWAY from making mistakes with your help!

See other Microinteraction Winners! Each one offers an useful lesson.


Microinteraction of the Month

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Jeannie Walters

Microinteraction of the Month

Listly by Jeannie Walters

Each month, we pick a great example of a microinteraction – either what to do OR what not to do. Microinteractions are the small moments that impact the customer experience.

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  1. 1 

    January Microinteraction of the Month

    January Microinteraction of the Month

    What’s a microinteraction? It’s the little thing that sets the tone for an experience. We’re obsessed with them around here. We think they are often overlooked and are the types of events that can make or break not only the experience of a customer with a brand, but someone’s entire day.

    Added by Anne Reuss on Aug 05, 2013



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  2. 2 

    LOVE: Feburary Microinteraction of the Month

    LOVE: Feburary Microinteraction of the Month

    Last month, we introduced the idea of recognizing our favorite (and not so favorite) microinteractions. It’s the little thing that sets the tone for an experience.

    Added by Anne Reuss on Aug 05, 2013



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  3. 3 

    March Microinteraction of the Month: No Permission? Not Impressed. – 360 Connext

    March Microinteraction of the Month: No Permission? Not Impressed. - 360 Connext

    No permission?? Not impressed. Microinteractions can be ghastly too and leave the customer with a bad impression so it’s helpful to pay attention!

    Added by Anne Reuss on Aug 05, 2013



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  4. 4 

    This Bandaid Can Save a Life: Microinteraction of the Month – April

    This Bandaid Can Save a Life: Microinteraction of the Month - April

    I saw this picture scroll by in my Facebook feed. Like, hold up! I zoomed in and gasped. Genius microinteraction and packaging

    Added by Anne Reuss on Aug 05, 2013



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  5. 5 

    It’s Your Fault, Customer: Microinteraction of the Month – May

    It's Your Fault, Customer: Microinteraction of the Month - May

    I love when we get microinteraction submissions from members of our community! It shows two things: 1. These small moments matter. Just as we preach around here, those small moments we have to interact with customers (or just fellow humans) are precious. They should enlighten, entertain or educate. Not disappoint like this one.

    Added by Anne Reuss on Aug 05, 2013



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  6. 6 

    June Microinteraction of the Month: 404 Page Call-To-Action

    June Microinteraction of the Month: 404 Page Call-To-Action

    Finding what you need in today’s world can be a real challenge but wicked good microinteractions like this can delight (and help) the customer

    Added by Anne Reuss on Aug 05, 2013



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  7. 7 

    July Microinteraction of the Month: GrubHub Delights Employees

    July Microinteraction of the Month: GrubHub Delights Employees

    You don’t have to send your employees on a posh escape to make them stay.

    Added by Anne Reuss on Aug 05, 2013



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  8. 8 

    If You Want to Offend Customers, This is Foolproof

    If You Want to Offend Customers, This is Foolproof

    Our Microinteraction of the Month comes from Stan Phelps of 9INCH Marketing who captured a rather unfortunate microinteraction that might offend customers.

    Added by Anne Reuss on Oct 01, 2013



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  9. 9 

    Why One Bad Customer Interaction Could Haunt Your Brand

    Why One Bad Customer Interaction Could Haunt Your Brand

    A bad customer service email is just one interaction, but these kind of things could haunt your brand.

    Added by Anne Reuss on Oct 02, 2013



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  10. 10 

    Spooky Microinteractions Linger

    Spooky Microinteractions Linger

    Do you know what a FUSER error is? Most don’t, and it’s just a pain.

    Added by Anne Reuss on Nov 03, 2013



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  11. 11 

    Customer Delight Through Personalized Experiences

    Customer Delight Through Personalized Experiences

    Google Doodles are delightful and engaging, but imagine the surprise when they personalized it one day for a lady’s birthay!!

    Added by Anne Reuss on Dec 31, 2013



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  12. 12 

    Disaster Alert: Proactive Customer Service to the Rescue

    Disaster Alert: Proactive Customer Service to the Rescue

    A bad customer experience might be remembered, but how you handle it proactively will make a lasting impression. Heroes are never made in absence of a crisis!

    Added by Anne Reuss on Dec 31, 2013



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  13. 13 

    Why Did Beer + Transparency Earn Microinteraction of the Month?

    Why Did Beer + Transparency Earn Microinteraction of the Month?

    A beer store went public on Facebook when they accidentally overcharged a customer.

    Added by Anne Reuss on Jan 31, 2014



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  14. 14 

    Griled Cheese Joint Delivers on Customer Centric Services with a QR Code

    Griled Cheese Joint Delivers on Customer Centric Services with a QR Code

    The Melt, a grilled cheese joint chain, came up with an innovative way to leverage the usually banal QR code to deliver a customer centric service!

    Added by Anne Reuss on Feb 28, 2014



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  15. 15 

    How One Microinteraction Spells Merchandising Genius

    How One Microinteraction Spells Merchandising Genius

    Do not touch! You break, you buy. I’m sure everyone has seen signs like this, especially in retail stores. So many times, in fact, that we no longer really need to see them. We often assume these rules apply in most places. Why do many retailers feel the customers don’t need to touch anything?

    Added by Anne Reuss on Mar 31, 2014



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  16. 16 

    The Best Email Blunder Comeback Ever

    The Best Email Blunder Comeback Ever

    Scrambling to fix that mistake? This amazing email comeback teaches us how to recover from mistakes.

    Added by Anne Reuss on Jun 03, 2014



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  17. 17 

    Why “Out of Order” Isn’t Out of Bounds To Customers – Customer Experience Consulting

    Why "Out of Order" Isn't Out of Bounds To Customers - Customer Experience Consulting

    The restroom at my local San Francisco Starbucks has been Out of Order for at least seven months. That’s what the signs have been telling me, anyway. After the first month, I thought, “man, contractors must be expensive in the Bay Area,” but then I grew suspicious.

    Added by Anne Reuss on Jul 29, 2014



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  18. 18 

    Empowered Employees Outshine “By the Book” Service

    Empowered Employees Outshine "By the Book" Service

    My mother, Jane Reuss, is a Member Engagement Advisor for Life Time Fitness. When visiting her at her office recently, I was befuddled when I saw a cute pyramid of water bottles wrapped in gym towels on the counter behind her desk. I asked her, “Mom, what are those?”

    Added by Anne Reuss on Aug 01, 2014



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  19. 19 

    This Simple and Coolest Customer Care Idea Will Inspire You – Customer Experience Consulting

    This Simple and Coolest Customer Care Idea Will Inspire You - Customer Experience Consulting

    This is a Public Service Announcement: Good guys don’t finish last in customer service! The pressure to stay competitive is more prevalent now. Who has the “raddest and baddest” mobile site? Who came up with the most creative social media campaign or packaging design for bandages?

    Added by Anne Reuss on Sep 03, 2014



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  20. 20 

    Why Customer Support Email Should Be Considered Sacred

    Why Customer Support Email Should Be Considered Sacred

    Email is one of the few fertile grounds you have left for building customer relationships.

    Added by Anne Reuss on Oct 27, 2014



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Jeannie Walters
Anne Reuss is fueled by coffee and fitness. She likes to take videos with her trusty Apple products. Being Deaf, she has super human listening skills and is always on the lookout for ways to leverage social media to improve all around communication online and offline. She is the community manager for 360Connext, a customer experience consulting firm, and a freelance writer. She can lipread but tweet her first @Anne Reuss

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