I still remember the first time I walked into IKEA. Let’s just say that I once thought walking into Target was going to be a suck on my wallet. Of course, as anyone who has been to IKEA knows, there are ample opportunities to furnish your place for so little money. However, in taking advantage of all of these inexpensive opportunities, you can actually end up spending quite a bit. One thing that helps IKEA customers spend even more? The fact that IKEA offers childcare services (meaning you can roam their vast store child-free) AND their delicious meatballs. I don’t think I’ve ever left IKEA without first downing a plate of meatballs.
The little extras are baked into IKEA’s model. They epitomize high value and low maintenance. Free childcare at Smaland, free breakfast, low cost signature meals like Swedish meatballs and a slew of low cost items help place IKEA into the Hall of Fame Class of 2012. Best of all, IKEA has valued people from the beginning.Perhaps that is why they offer so many excellent perks to their customers. IKEA is a company that believes that people, both customers and employees, come before products–but together, people and products can be great.
WHY MEATBALLS AND CHILD CARE?
As anyone who has ever walked through an IKEA can attest, they day can be overwhelming. There just is no way around it. First of all, the IKEA inventory is vast. It just goes and goes and goes. When you’re taking a child through the inventory, overwhelmed can quickly lead to stressful. And, of course, so much walking is bound to make anyone at least a little hungry. IKEA has taken away the burdens of a long day of shopping for their customers by providing child-care and food. The question here should really be why NOT child care and meatballs?
Shopping for a home can be a big burden. Not only is it stressful, it can also feel totally overwhelming. Luckily, the experts at IKEA have helped to lift a little bit of that burden from their customers via their freebies.
Today’s Lagniappe (a little something extra thrown in for good measure) – Whether you have or have never been to an IKEA, you’ll really enjoy this couple seeing the inside of IKEA for the first time ever.
Evan is super dope and we like him. He talks about cool stuff sometimes, but sometimes he tries to be funny and then he isn’t.
Reach the hearts and minds of your customers, prospects, and employees by doing the little extras that make a big difference.
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