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Positioning a Brand: The Strategy Behind Google’s Marketing Magic

When positioning a brand, should the marketing be built around the product features, or should it be built around the customer’s experience of that product? In his presentation, Emotional Marketing Expert, Graeme Newell, uses some of the best advertising campaigns from across the world to show how Google has built a brand that celebrates the passions of its customers, not the features of its services.

At this Promax BDA conference in Las Vegas, Graeme talks about current trends in marketing and how customers want a deeper connection with their brands. Google keyed into this desire by partnering with Lady Gaga to make some of the best television ads on the air today.

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