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Galileo: A True Interactive Visionary

Many of you know that I started one of the world’s first digital agencies in 1992 with my business partner and creative director, Jackie Goldstein. We called it GALILEO.

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We picked the name not only because of Galileo’s prowess as an innovator (he brought the telescope, scientific method, and a mathematical perspective about astronomy to the world’s attention), but because he championed what he believed in. He defied the Church; for that he was excommunicated and lived his last years under house arrest.

His ideas were controversial when introduced—like many of the technologies and storytelling styles Jackie and I worked on—but eventually gained widespread adoption. He was also the world’s first direct marketer—sending telescopes to the crowned heads of Europe to gain support for his theories.

It was his indomitable spirit and the breadth of his impact that attracted us to pay him homage by naming our company after him.

500 years-ish after his time, one of his most repeated secondary school lessons (if you drop something heavy and something light at the same time, they travel at the same speed) has now been convincingly proven. Here’s the video. We wish Galileo himself could have seen it!

 

Galileo’s Theory Proven_BBC from Mike Wittenstein on Vimeo.

Today, Storyminers is continuing with GALILEO’s spirit, if not his name. We are developing high-value, practical solutions with and for our clients. Strategies, experiences, and stories to help them chart their own new paths, rewrite their future stories—and give their clients amazing experiences.

 

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About the Author

During 25 years in 25 countries with 400+ companies, Mike and his clients have co-created over $1.5 billion in measurable impact with his guidance on their experience and business designs . Under the Storyminers brand, he helps retailers design and deploy Store-of-the-Future initiatives that create new business opportunities and rekindle investor interest. Mike is a top 25 customer experience influencer (as ranked by SAP and MindTouch), a global speaker, and founding member of Global CX Panel and the CXPA.