About the Author

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    Purple Goldfish Hall of Famer–Ikea

    I still remember the first time I walked into IKEA. Let’s just say that I once thought walking into Target was going to be a suck on my wallet. Of course, as anyone who has been to IKEA knows, there are ample opportunities to furnish your place for so little money. However, in taking

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    What Led to Amazon Being a Household Name

    These days, Amazon is practically a household name. Of course, they haven’t always been at the top of the game. In fact, it took a lot of hard work and customer care to get to where they are now. Among companies today, Amazon is arguably the leader in continuously raising the bar. In

    pexels-photo-270691

    What Led to Amazon Being a Household Name

    These days, Amazon is practically a household name. Of course, they haven’t always been at the top of the game. In fact, it took a lot of hard work and customer care to get to where they are now. Among companies today, Amazon is arguably the leader in continuously raising the bar. In

    pexels-photo-270691-600x400

    What Led to Amazon Being a Household Name

    These days, Amazon is practically a household name. Of course, they haven’t always been at the top of the game. In fact, it took a lot of hard work and customer care to get to where they are now. Among companies today, Amazon is arguably the leader in continuously raising the bar. In

    pexels-photo-270691-600x400

    What Led to Amazon Being a Household Name

    These days, Amazon is practically a household name. Of course, they haven’t always been at the top of the game. In fact, it took a lot of hard work and customer care to get to where they are now. Among companies today, Amazon is arguably the leader in continuously raising the bar. In

    Purple Goldfish Hall of Famer–Kiehl’s

    Hall of Fame Class of 2012–Kiehl’s Try it before you can buy it. Those words are music to my ears. Whether I’m buying a new car, sampling a new flavor of ice cream, or searching for a new pair of shoes–I want to be able to try something before I make my purchase. In

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    Purple Goldfish Hall of Famer–Kiehl’s

    Hall of Fame Class of 2012–Kiehl’s Try it before you can buy it. Those words are music to my ears. Whether I’m buying a new car, sampling a new flavor of ice cream, or searching for a new pair of shoes–I want to be able to try something before I make my purchase. In

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    What Marketing And Change Have In Common

    There are so many marketing companies out there these days doing so many different things. From commanding the digital space to being more effective in branding, marketing companies certainly aren’t lacking in options for their specialty. But while the number of marketing companies

    What Marketing And Change Have In Common

    There are so many marketing companies out there these days doing so many different things. From commanding the digital space to being more effective in branding, marketing companies certainly aren’t lacking in options for their specialty. But while the number of marketing companies

    Purple Goldfish Hall of Famer–Kiehl’s

    Hall of Fame Class of 2012–Kiehl’s Try it before you can buy it. Those words are music to my ears. Whether I’m buying a new car, sampling a new flavor of ice cream, or searching for a new pair of shoes–I want to be able to try something before I make my purchase. In